The North Alliance buys up the Swedish design agency North Kingdom.

Norway Sweden M&A 02 February 2018
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The North Alliance, NOA, an, Oslo, Norway-headquartered first independent communication, design and technology holding group of agencies, announced the acquisition of Skellefteå, Sweden-based design agency North Kingdom.

The financial details of he transaction remain undisclosed.

The North Alliance, founded in 2014 and led by CEO Thomas Høgebøl, former head of McCann Worldgroup, is a Nordic design, communication and tech network, backed by Finnish private equity fund CapMan, which owns 63% of the company.

The company acts as an independent network organized as a holding company consisting of the Swedish agencies Åkestam Holst, Great Works, Bold, Promenad, and Evidence; Danish agency &Co and Clay; Norwegian agency Anorak and technology business Making Waves.

It employs 670 people in Stockholm, Oslo, Copenhagen, Chicago and Kraków. In 2016 the combined turnover was estimated at around €100 million.

North Kingdom, founded in 2003 by Robert Lindström and Roger Stighäll, works globally with clients such as Google, Disney, Lego, Supercell and Adidas. The company has also an office in USA (Los Angeles) and employs 50 people, with sales of SEK 76M ($9.6M) (about 60% originate from US clients).