Totême in an investment deal with private equity Altor.

Totême, a Stockholm, Sweden-based D2C fashion operation, announced getting into an investment agreement for selling a minority equity stake in the company.

The deal, which has financial details undisclosed, was made with the local private equity firm Altor Funds.

Totême, founded in 2014 by Elin Kling and Karl Lindman and led by CEO Johanna Andersson, started as a studio producing a label for ready-to-wear, shoes, bags and accessories. The company currently employs a digital-first and direct-to-consumer business model which is mixed with online retailers and department stores.

Totême says it has a strong emphasis on local context and the physical space, complemented by their digital presence with a growing number of Totême retail stores, which produced a sales of SEK 350 million ($42M) in 2020.