Treedom secures €3 million in capital from 8A+ Real Innovation.

Treedom, a Firenze, Italy-based investment company dedicated to tree-planting and reforestation efforts worldwide, announced increasing the capital with €3 million ($3.6M).

The money was raised from the fund 8A+ Real Innovation operated by Banca Generali and is considered as part of a larger, €8 million round, the company aims to close by mid 2021. The deal was made at a €33M company valuation, pre-money.

Treedom, founded in 2010 by CEO Federico Garcea, is the world’s first online agroforestry project funding platform, designed to benefit the environment and the communities involved in its projects. This innovative business model offers local farmers the training and tools they need to learn to care for trees and enables anyone who wishes to take part in such environmentally responsible projects. Individuals and companies can purchase trees on Treedom’s website using a transparent, reliable platform and then follow their stories online.