Twistshake adds $5M in capital investment, wants to expand its ecommerce operation

Sweden Investments 31 May 2018
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Twistshake, a Västerås, Sweden-based company managing an online retail operations selling baby products, secured SEK 45M ($5.1M) in capital investment.

The money comes from eEquity and will be used to expand the product scope and further support the growth of the company.

Twistshake, founded in 2014 by Vienar Roaks and Camillo Eriksson, developed a custom-designed bottle of colorful design, which they sell under their own brand, together with other baby products such as pimples, peppers and thermos. The company manages an online ecommerce operation with SEK 50M in sales for 2017, mostly from international custmers.