Undo gets strategic investment from Danish insurer Tryg for launching a mobile startup selling insurance.

Undo, a Copenhagen, Denmark-based startup providing a mobile app for selling insurance secured DKK 25M ($4.1M) for setting up shop and launch its services.

The money was provided by the Danish insurance company Tryg, which takes 50% og the shares in the company.

Undo, founded din 2016 and led by CEO Sophie Bohr Grønbæk, was launched by Rainmaking and has been in the works for more than a year, with the aim to sell insurance products via a mobile application to the millenials.