ValueQard to get Magdalena Graaf as a new investor.
ValueQard is a Stockholm, Sweden-based company providing a gift marketplace that makes it easy for everyone to buy, give away and use mobile gift cards.
The company, led by managing director Johan Börjesson, is part of Wellstreet's portfolio of companies, part of "The Lab" as it develops, manages and markets services including gift cards.
Now, ValueQard announced that Magdalena Graaf, a local celebrity, become part of the company's shareholders. According to Swedish media, it's not yet clear if Graaf's contribution is financial or in kind, based on her brand awareness.