Veylinx raised $2 million in pre-Series A funding.

Veylinx, an Amsterdam, The Netherlands-based software developer of a behavioral insights platform, announced that it raised $2 million pre-Series A funding round.

The money was raised from a group of investors from the Netherlands led by Dutch Founders Fund and included contributions from Hidde Hoogcarspel, Laurens Groenendijk, Patrick Kerssemakers, Saeed Younesi, Robbert Flipsen and Mitch Barns. Veylinx management - CEO Anouar El Haji, CCO Hein Willemse, and CTO Adil Naimi also contributed to the round.

The funds will be used to expand and grow teams across Europe and the US, accelerate product development and launch a new platform, called the Veylinx Platform.

Veylinx, founded in 2015 by CEO Anouar El Haji, started as an academic project to find the most reliable method that predicts what people will buy. Based on that, the company has developed a realistic behavioral insights platform to answer major business questions surrounding new products and services during all stages of the development cycle. The system obtains behavioral consumer insights using an approach in which consumers have real skin-in-the-game to reliably measure demand.