Vilynx was acquired by Apple for $50 million.

Vilynx, a Barcelona, Spain-based software developer for the media business, was acquired by Apple.

Neither party confirmed a deal and the media estimates that the transaction was made for roughly $50 million.

Vilynx media assets such as website and Linkedin account are disabled.

Vilynx, founded in 2011 by Adam Talcott, Elisenda Bou, Hendrik van der Meer, Juan Carlos Riveiro (CEO) and Oscar Chabrera, was started as a software tool that replaced video thumbnails  for video summaries with content recommendations.

The tool was intended to be used by media publishers, which, with just one line of code, were able to replace the images on the front page for a 5 secs video summarizing the news.

The video personalization SAAS catalogued raw video to make it searchable, providing metadata for video, text, and images. It processed video and then provided relevant content tags and was later complemented by APIs to develop dashboards that deliver information about how viewers consume videos, including which portions of the video have the most views and which are not getting attention.

Vilynx had 50 employees, based in offices from Barcelona, San Francisco and New York. The Barcelona office will continue to run under Apple, with Apple planning to turn it into a main AI research and development center in Europe.

Prior to the Apple acquisition, Vilynx raised about $11 million in debt and equity. Investors included Kibo Ventures, Caixa and Ridgewood Capital.