VYPR raises £2.5 million investment round from YFM Equity Partners

VYPR, a Manchester, UK-based software developer, announced that it secured a funding roud of £2.5 million ($3.4M).

The money was raised from YFM Equity Partners (YFM) through its British Smaller Companies VCTs.

The investment from YFM will enable the business to grow its sales and marketing team as it builds on its strong customer base among food manufacturers, retailers and FMCG brands and moves into new vertical sectors. Vypr will also continue to invest in product development as well as exploring further international markets, building on its European presence.

Vypr, founded in 2013 by Ben Davies, built a cloud-based data validation platform that enables manufacturers and retailers to save time and costs on new product development by providing insight into what customers want to see on the shelves. The company has 15 employees and expanded its consumer panel into France and Germany in 2020. Vypr works with leading retailers such as The Co-op Food and brands like Weetabix and Müller.