Waitwhile secured $12 Million in series A backed by CRV.

Waitwhile, a Stockholm, Sweden and San Francisco, USA-based startup buidling a digital que management system, announced closing $12 million in series A funding.

The deal was closed at the end of 2020 and the money was raised from the Boston-based early stage investor CRV. CRV's Kristin Baker Spohn also joined the board of the directors.

Waitwhile, founded in 2017 by CEO Christoffer Klemming, developed a SAAS application helps businesses turn their existing physical wait lines into virtual lines in minutes, saving time and eliminating the frustration caused by pointless waiting.

It allows businesses to integrate queue features directly into existing applications through its API. In the background, the platform automatically learns about wait times, resource constraints and guest preferences to help businesses reduce wait times and improve operations. The company, which has offices both in Sweden and USA, works with customers including Patagonia, Louis Vuitton, IKEA, Mercedes-Benz, Louis Vuitton, Balenciaga and Applebee’s.