Wild Cosmetics announced a £2 million seed funding round led by Jam Jar Investments.

Wild Cosmetics, a London, UK-based producer of a natural deodorant, announced securing funding of £2 million ($2.6M).

The money was raised from UK investors led by Jam Jar Investments.

Wild Cosmetics, founded in 2019 by Charlie Bowes-Lyon and Freddy Ward, is a direct to consumer start-up selling natural personal care products with sustainability at their core. The company launched a Natural Deodorant range in April 2020, a stylish, single-use plastic free and gender neutral line of scented, effective natural deodorants.

The products come with a reusable aluminium case available in four metallic shades – aqua, purple, coral and silver – colours that recall the latest must-have tech accessory. Made in Bournemouth, the biodegradable deodorant comes in a bamboo pulp refill that’s inserted into the case via a simple twist mechanism.

Wild Cosmetics previouslay raised £500k in February 2020.