YuLife raised $70 million in a round led by Target Global.

YuLife, a London, UK-based life insurance company selling consumer life products, raised $70 million from professional investors.

The money was raised fom backers led by Target Global, and joined by Eurazeo, Latitude, Creandum, Notion Capital, Anthemis, MMC Ventures, and OurCrowd.

The deal values YuLife at $346 million.

YuLife, founded in 2016 by serial entrepreneur Sammy Rubin (also CEO), is a provider of life insurance and policies providing income in the event of critical illness as it incentivizes and rewards users to focus on their physical and mental health through a gamified interface.

The compay is currently active only in the UK available on a B2B model, with customers including Capital One, Co-op, Curve, Havas Media, Severn Trent, and Sodexo.

Yulife previously raised $13 million in 2019, and almost $4 million in 2018.