YuLife raises £10M series A led by Creandum

YuLife, a London, UK-based life insurance company selling consumer life products, raised £10 million ($12.9) in Series A funding.

The money was raised from investors led by Creandum from Sweden, with participation from MMC Ventures and Notion Capital and existing investors Anthemis Exponential Ventures, RGAX and OurCrowd.

The proceeds will be used to further develop their product and reach more businesses.

YuLife,, founded in 2016 by serial entrepreneur Sammy Rubin, is a life insurance company which rewards its members for living well now, as well as protecting the people around them in the future. It addresses the needs of large companies and SMEs alike, offering an end to end digital journey to streamline the buying process, and engaging with each member directly via their wellbeing app, which encourages members to complete simple wellbeing activities, such as walking or meditation, by rewarding them with Avios air miles, vouchers and gift cards from partner brands including Amazon and ASOS.