zeotap announced extending its series C with $18.5 million contributed by US investors SIgnalFire.

zeotap, a Berlin, Germany-based developer of a a customer identity platform-based business, announced that it secured an additional capital funding of $18.5 million.

The money was raised from the American investors from SignalFire and constitutes an extension to the $42 million series C round announced in the summer of 2020.

Zeotap, founded in 2014 by CEO Daniel Heer and Projjol Banerjea, developed a software platform - a Customer Intelligence Platform (CIP) -  helping brands and marketers to analyze customer data to better understand their behaviors. The platform is built around a company’s own (first-party) data that combines this with other data sources to create more complete pictures of users and what they do.

Prior to this extension round, zeotap raised some $60 million from professional investors.