Aimo, the new car sharing company from Stockholm - what are the details.

Sweden Japan 24 October 2018

Aimo is a new car sharing company which will start operating in Sweden on October 31, 2018.

The company will start by making available 300 electric cars within Stockholm, and which will be free floating, meaning that after you're done, you can leave the car anywhere within some specified city limits.

The cars are electric - Renault Zoe - and can be booked 15 minutes in advance, on a pay-as-you-go model, dependent on time only (and not on distance, and there's no membership fee).

Aimo's cars can be open via a mobile app and you can use the car uninterrupted for as long as 48 hours. Prices range from SEK 100 ($11) for an hour (or 6 crowns for a minute) to SEK 600 for an entire day.

For comparison, renting an electric scooter in Stockholm (Voi) costs about the same - 10 crowns to unlock, and then 1,5 per minute. An overview of the car sharing market in the Nordic is available here.

Aimo is owned by Sumitomo Corporation, a Japanese conglomerate company, and will replace BMW's similar service, DriveNow, which was closed earlier in 2018.

We asked for more details Josephine Adorelle, Aimo's general manager:

What is Aimo?

Aimo is a free-floating carsharing service with 100 % electric vehicles. It's an easy and affordable way to get you from here to there. We start our business in Stockholm on Oct, 31.

What are the specifics - where will the service be available and how much it costs?

Aimo cars are located all around the city of Stockholm within the Homezone and at dedicated hotspots.

You can find available cars by using the aimo App. Cars can be booked 15 minutes in advance, or you can simply walk up to an available aimo and start your trip.

You start your trip through the aimo App and then you can drive anywhere, and keep aimo for up to 48 hours per trip, as long as you end your trip in the Homezone or at a hotspot. You only pay for what you use, and are charged a low per minute, per hour or per day rate. Rates are available here.

If you want to make a stop during your trip but want to keep your aimo, whether inside or outside of the Homezone, you can make a stopover by pressing the pause button in the app to lock the car. In a stopover, trip time keeps accumulating, but you know your aimo will be there when you get back. To end your trip, just park in any approved parking location within the Homezone or at a hotspot.

You pay for the aimo service from the time you open the doors in the aimo App until you end the trip in the aimo App and the doors are locked.

Our operation area is called the “Homezone” and covers a marked area in Stockholm city. This is where you can find the car, start and end your trip. You can view the Homezone in the aimoapp. A hotspot is parking with specific spots dedicated to aimo. Here you can pick-up or drop off a vehicle.

What kind of people do you target to use your service?

Over 21 years old having a driving license for over a year is a requirement. Our service will mainly be used by people working or living inside the Homezone.

What is the objective after 12 months of operating?

Being the natural choice, by the citizens of Stockholm, when travelling by car in the city.

How are you different from Sunfleet? (competing service managed by Volvo)

We have a simple and easy to understand offer, 100 % EVs (electric vehicles) and a combination of Hotspots (dedicated spots for aimo) as well as on street parking possibilities.

We are not owned by any car manufacturer and can thereby freely choose the car that we believe will appeal to most of our users and work well for carsharing in the city. 

What is it that didn't work for BMW (DriveNow) and it will work for you?

We believe, as mentioned above, that we have a very appealing business concept that users will appreciate. The main challenge still is parking, we hope that we can work together with politicians and the city of Stockholm to find a good solution so that we can make Stockholm a more interesting city for carsharing in the future. 

Electric scooters sharing service - threat or opportunity?

Opportunity! We believe that users have different mobility needs depending on what they are planning to do, go and at what time. Electric scooters, public transport and carsharing will together make a better alternative to owning a car in the city. 

Real also - The car as a service model in the Nordics - who is driving and at what costs.

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