Almi Invest is lead investor in a SEK 5M funding in online kids-programming Rutta Ett.

“The YouTube-channel had a million views per month a year ago. We have 60 million views now and it is growing every day. As a matter of fact it has more started streams than what SVT Play has every month. YouTube is our primary platform and that is where we invest our resources. TV is simply just another window supplementing the digital”

Ruta Ett recently raised $600.000, all from their pre-existing owners. Among them Almi Invest, Inlandsinnovation and private angel investors coming in with more cash.

The company turned over $370.000 last year. The goal for this fiscal year is at least three times as much.

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From a million views per month in 2014 to over 60 million views in 2015, Almi Invest's portfolio companies Rutta Ett rocket on Youtube.

The digital platform has enabled own child channel for the media company Rutta Ett and the company is also part of the app Youtube Kids, which has a foothold in the United States.

Ruta Ett's mission is to create and develop children's entertainment and meet the kids on all the platforms and media channels that offer today's and tomorrow's children in a global market.

- Almi Invest invested for the first time in Rutta Ett in 2011 and has recently followed invested 5 million together with Inlandsinnovation and private angel investors. We have followed the company for several years and are impressed by its speed in order to restructure its business model and go from traditional television to invest in digital distribution.

This makes the Rutta Ett has been able to multiply its turnover this year, says Håkan Alfon, Investment Manager at Almi Invest

Rutta Ett has, among other things. had a great success with its own production The city's heroes dealing with rescue vehicles in the small town where everyone gets to be heroes. The production is aimed at children up to 5 years.

- With Almi Invest as early investor in Rutta Ett, we have been able to develop the company to now be on Youtube with 18 different languages ​​and through apps that serve as children's DVDs. We already have over 1250 ready-made video clips just waiting to be published, says Pelle Ferner, President and Founder square one.

Rutta Ett has sold DVD productions and animated films for, among other things. A Disney Channel Scandinavia, Egmont, Warner and publisher Raben and the company's brands are now published in over 70 countries.

Since 2008 the company has invested in making their own productions and characters which has allowed taking full advantage of digitization platforms.

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