Beauty Pie to raise $100 million series B round co-led by Index Ventures and Insight Partners.

Beauty Pie, a London, UK-based company operating a membership-based marketplace selling beauty products, announced raising $100 million series B funding round.

The money was raised from investors co-led by Index Ventures and Insight Partners, and joined by existing shareholders Balderton Capital, General Catalyst and Latitude VC.

Proceeds will be used for expanding into a wider set of categories, and to target users with a wider set of sales channels and more infrastructure (warehouses, more pop-up retail) to source and sell its “basics”-styled goods, typified by clean and simple, no-frills packaging with a focus on product inside.

Beauty Pie, founded in 2016 by CEO Marcia Kilgore, operates a marketplace for beauty products that acts as a buyers club for high-end beauty and wellness products. The company sources and buys in high-end products from a range of producers and sells them under its own private label via a buying club, with members being able to benefit of deep discounts per item.

Beauty Pie previously raised around $70 million.