Blidz in €6 million seed funding round led by General Catalyst and Peak Capital.

Blidz, a Helsinki, Finland-based social shopping startup combining an ecommerce app with gamification and social group buying, announced a seed round closed at €6 million ($6.6 million).

The money was raised from investors led by General Catalyst and Peak Capital, joined by D4 Ventures, Fabric Ventures, FJ Labs as well as by the existing investor IPR.VC. The round included contributions from a group of angels such as Youngme Moon, Don Hoang and Christopher North.

The funding is used to accelerate the company’s growth across Western markets as well as expand its supply chain and product suite.

Blidz, founded in 2018 by CEO Lasse Diercks and Markus Haverinen, operates a mobile shop that is similar to the Chinese Pinduoduo, that combines gamification with traditional easy-to-use shopping features and provides access to products that can be purchased at discount, ranging from consumer electronics, fashion, groceries, home and gardening products. The company says it handles business for 50,000 monthly users.