Bumbee Labs raises SEK 12.5M, gets as many as 70 investors in the ownership structure.

Bumbee Labs, a Stockholm, Sweden, location-based software solution via wireless, raised a SEK 12.5M ($1.4M) investment round from a list of un-named investors. The money will be used for product development and enhancing the sales department.

Bumbee Labs, co-founded and led by CEO Staffan Liljenstrand, provides a SAAS solution via wireless hubs for locations interested in analyzing their indoor and outdoor customer interaction. The solution counts how many cell phones within a range of the network move within a certain area.