Cartloop announced raising €300k from the GapMinder VC fund.

Cartloop, a Bucharest, Romania-based startup developeing a SAAS conversational marketing platform, announced that it secured a pre-seed funding round totalling €300k ($350k).

The money was raised from local investors from Romania, including the investment fund GapMinder VC and angel investor Cristian Tamas.

Proceeds will be used as the company aims to explore international growth opportunities.

Cartloop, founded in 2020 by Andrei Negrău and Lisa Popovici , developed a conversational marketing platform that claims to have a 3-5x higher efficiency than its competitors in helping online merchants persuade customers to return to the site and buy products from the “cart” if they left without completing the order. The platform is using a proprietary  technology to automate and personalize to a high degree the process of answering customers’ questions.