ChannelEngine raised $50 million in a Series B funding round led by Atomico, joined by General Catalyst, Inkef and Airbridge Equity Partners.

ChannelEngine, a Leiden, Netherlands-based software developer, announced closing series B equity round at $50 million.

The money was raised from investors led by Atomico, joined by General Catalyst, INKEF Capital, and Airbridge Equity Partners.

The proceeds will be used to further develop the company’s product and business expansion.

ChannelEngine, founded in 2015 by CEO Jorrit Steinz, developed a software platform aiming to help brands and retailers to manage and optimise their product listings and orders across online sales channels. The platform connects systems to international marketplaces and sales channels while optimizing sales, minimizing time, and maximizing profit and reach. It is purposely built for brands, distributors, and retailers. The company says it works with over 450 clients, facilitating more than 6 million products from 8,100 brands including Bugaboo, Staples, JBL, Polaroid, Hunkemöller, Brabantia, Reckitt Benckiser, Bosch, JDE, Electrolux, Philips Domestic Appliances, Signify, Diadora, Glanbia, O'Neill, and Safavieh

ChannelEngine previously raised series A closed at €5 million in 2021.