Danish AI media platform Blackwood Seven raises $15.1M to further entry into the US market

Copenhagen, 30th August 2016: AI media platform, Blackwood Seven, has today announced that it has raised €13.5m in funding from JOLT Capital, Sunstone Capital, Conor Venture Partners and The Danish Growth Fund, in order to support its entry into the US market.

In June Blackwood Seven acquired independent media agency Two Nil in the US, which boasts an impressive client roster that includes Dollar Shave Club, Blue Apron, Wix and Zillow. This latest round of funding will be used to further Blackwood Seven’s entry into the US market, and the delivery of a media planning and buying service with analytics, accountability, and transparency at its core.

Blackwood Seven has developed the world’s first automated media allocation platform, which allows advertisers to plan and execute campaigns across all media groups – both on and offline – on the basis of performance data. The company’s vision is simple – to give insight and power back to advertisers in real time.
Jean Schmitt, General Partner at JOLT Capital commented; “Blackwood Seven has the combination of a world class team and a revolutionary platform that could see the business turning the media industry on its head, so we’re excited to be investing in its future. We’ve seen the platform making waves in Europe so we expect the same in the US, and in new territories as the business continues to expand.”

Carl Erik Kjaersgaard, Chief Executive and Co-Founder of Blackwood Seven, continued; “Across Europe and the US we consistently find marketers that share our vision of removing the human bias that pervades media buying, and instead look to use analytics and data to deliver measurable results. Finding investors that see the potential of AI to revolutionise the media industry is crucial to our business as we continue to expand into new markets, bringing our expertise, philosophy and technology with us.”

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