Dyrekassen adds $2.4M in capital from strategic investor Felleskjøpet

Dyrekassen, a Bergen, Norway-based company operating an online shop for selling animal food, completed a NOK 20M ($2.4M) capital raise.

The money was provided by Felleskjøpet, a Norwegian agricultural retailer. Following the deal, Felleskjøpet will own 34% of the company as, besides adding fresh capital, it also bought out a group of 15 local Bergen investors, who funded the company in its early stages. Among them: the network Ban Bergen and Dag Skansen.

Dyrekassen was founded in 2013 by Roger Holthe Olsen, Øyvind Eriksen and Erik Høsteland Åland and had reached NOK 26.3 million in sales in 2018, a 3x increase yoy. In 2018, Dyrekassen secured NOK 6M ($740k) in capital investment, with Momentum Partners among investors.