Fashion app Reve gets SEK 5M from Wellstreet

The Swedish app for lifestyle shopping has quickly grown to become one of the most popular meeting places for young Swedish women. Now waiting for the next growth phase, which occurs with the additional capital injection from the optimizer Invest and Almi Invest, together with Well Street which becomes the new investors.

Shopping application Reve was launched in 2014 and has since received every third Swedish woman between 15-25 years to join the service. The concept is to offer a seamless shopping experience by collecting the world's most popular brands and e-commerce stores with consumers in one place. With an advanced and smart technology indexes Reve today over 2 million products can be purchased.

In addition to being trading Reve is also a social community where users get inspiration, create content and engage on lifestyle products and trends. The app has dominated the Swedish App Store in its category on several occasions and holds a leading position among the most downloaded livsstilsapparna.

Optimizer Invest and Almi Invest has been a shareholder in Reve since 2014 and has seen the company grow and tactically develop its business model. For that the company should be able to take the next step in the growth plan makes Optimizer Invest and Almi Invest an additional investment of about 5 million, together with the investment company Well Street which becomes the new co-owner of Reve.

Mikael Wintzell, founder of Well Street comments:
-In Our eyes Reve is a textbook example of how a good investment opportunity looks like. Reve realize what we believe is the future of e-commerce where personalization is the key word to achieve greater customer loyalty. Reve is a magical good platform where brands can deliver its core values ​​and products directly to the most dedicated consumers.

Maree Carla Vella, president, optimizer Invest, comments:
We are continuing to focus on the Reve. The company has developed a unique e-commerce platform in lifestyle, demonstrated strong growth and created a powerful digital revenue model for brands and retailers. We believe Reve is the future of lifestyle trade because they have found a clever way to combine content, community, and personalization.

Lars Larsson, Investment Manager, Almi Invest, comments:
- We are impressed by what the founder Josep Nolla and his team have created over 1.5 years since we first invested. Reve has built a large and growing user base with very involved consumers. This is e-retailers and brands discovery and looks Reve as a great opportunity to the app reach out to existing and new customer segments.

Josep Nolla, founder and CEO, Reve, comments:

I am very pleased that our existing investors continue to see potential in Reve. In addition, it pleases us to welcome Well Street as a new investor. With Well Street's knowledge and experience in commerce ecosystem, we will accelerate Reves growth on all fronts. We have an aggressive growth plan that we will realize through additional investments in marketing and an expanded team. We are only at the beginning of our trip.

For more information contact:
Josep Nolla, President, Reve, josep@reveapp.com, +46721 55 82 52
Carla Vella Maree, CEO, Invest Optimizer, carla@optimizerinvest.com, +35 679 594 513
Lars Larsson, Investment Manager, Almi Invest , lars.larsson@almiinvest.se + 46 703 853423
Maria Kessling, Communications Almi Invest, maria.kessling@almiinvest.se, +46 768 80 88 10
Simon Sane Back, founder, Well Street, press@wellstreet.se +46 8559 167 00

about Reve:
Reve is a revolutionary app where you can discover, share and shop lifestyle products seamlessly across channels. The app indexes, categorizes and organizes millions of products from over 150 brands and e-commerce stores such as Junkyard, Cubus, Gina Tricot, Nelly, River Island and Zalando. The company is founded by Josep Nolla which has background from Google and Kinnevik Group. Based on the user's interests and preferences, Reve make personalized recommendations of products and styles. The app supports almost all e-commerce platforms and offers a unique search tool among the more than 2 million lifestyle products.

Original story