Foap secures $2.3M in more funding for a mobile-first stock photo marketplace.
Foap, a Stockholm, Sweden-based startup providing a mobile stock photo solution via iOS and Android apps, has raised $2.3 million in funding. This brings total funding to approximately $5 million.
Backers include Gary Vaynerchuk (CEO and co-Founder of VaynerMedia), Jordan Rednor (Upshot Chairman and Protagonist Partner), Jeff Zucker (CNN Worldwide President), and Niklas Ostberg (CEO of Delivery Hero).
The money will be used to speed up product development, and U.S. expansion. The startup is also in the process of raising a Series A round, which I understand is in the $5-7 million range.
Foap, founded in 2011, developed a mobile marketplace that let you upload and sell your photos. In March 2013, the company also introduced “Foap Missions”, a feature that enables brands to define a photographic brief (e.g. take a picture of X in Y) and set a cash prize for the winning entry, as well as purchase any of the entries at the standard price of $10.
In 2013, Foap raised $1.5M.




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