Fulllife raised €2.5M from Pyrénées Gascogne Development and business angels

Fulllife, a Biarritz, France-based startup working to build a fashion business for gamers, announced securing a funding round of €2.5M ($3M).

The money was raised from a range of investors from France, including Pyrénées Gascogne Développement (Crédit Agricole Group) and from a pool of business angels: Holnest (the family office of Jean-Michel Aulas), Olivier Mathiot, Marc Jalabert, Thierry Debarnot and Geoffrey La Rocca.

Fulllife was founded in 2020 by CEO Alexandre Malsch, Thomas Chambolle, Philippe Vial and Bruno Maugery with the aim to develop a gameswear company based on a fully digital brand (DNVB). They expect to launch in public in early 2021 and look to developing clothing collections for the community of e-sports people.