Genflow to raise $11 million from BGF.

Genflow, a London, UK-based company working with influencers in order to help them build tech-based business, announced that it completed a financing round of $11 million.

The money was raised from investors led by BGF and will be used to further scale its offering and for international expansion.

Genflow, founded in 2016 by CEO Shan Hanif, developed a digital ad agency that provides a combo of advisory and off-the-shelf software to social media influencers looking to develop their brands and extract revenue from their audiences. The company, which also has an office in the USA, in Los Angeles, positions its offering as a brand-as-a-service (BaaS) platform, and works with influencers willing to do further business than operating via a social media account.