Goo Technologies pivots biz model, raises SEK 6M for survival from MOOR, gets a haircut valuation from SEK 85M to SEK 25M

In January 2015 the company took in 18 million kronor ($ 2.2 million) from private equity firms GP Bullhound and Moor.

The valuation a the end of 2015 has dropped from SEK 85M to 25 M and the company needed to also revamped its business model.

Previously, the company targeted directly to Web advertisers and had a studio that created the so-called "rich media" ads. There are ads that contain more than just still pictures. Last fall, the company down his own studio and focusing instead on selling the tool Goo Create, studio use.

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