Good Good closed a $2 million Series A follow-up round.

Good Good, a Reykjavik, Iceland-based health-food brand, announced that it raised a $2 million equity round.

The money was raised from investors led by current investors Icepharma, K2B Investments, and Aton.JL. The deal represents a Series A follow-up round closed at $3 million in 2020.

Good Good, operated by Via Health and led by CEO Garðar Stefánsson, Agnar Lemacks and Johann Kristjansson, was founded in 2015 as a producer of stevia drops for the Icelandic market. Since then the company transitioned to developing and producing food products without added sugar, that are diabetic-friendly and made with natural ingredients. Its roster of products, which now includes multiple flavors of jams, spreads, keto bars, syrups, and natural sweeteners, can be found globally at over 8,500 physical retail locations in Europe and US, on various online retailer sites – including Amazon.com and Walmart.com – and on its own website.