Guuru announced $5 million series A extension backed by Spark Invest, Investiere, EquityPitcher Ventures and Swiss Post Ventures.

Guuru, a Zurich, Switzerland-based SAAS developer, announced that it secured an additional $5 million as an series A capital raise extension.

The money was raised from investors led by Spark Invest (session vc) and joined by existing investors Investiere, EquityPitcher Ventures and Swiss Post Ventures.

Guuru, founded in 2016 by Benno Marbach, Antoine Meier, and Tonio Meier, developed a software tool used for customer interaction, and which combines AI technology with support for human customer support.

The company's product is a SmartBot platform that can leverage its client’s community of experienced product users and knowledge base to help customers in real time and in a personalised way, while more complex issues and questions are rerouted to customer service agents.

Guuru previously raised about CHF 3.5M, in two rounds: one in 2019 and the other in 2018.