Heyflow in a $6 million seed round led by Project A Ventures

Heyflow, a Hamburg, Germany-based developer of a no-code solution used for building customer funnels in order to better convert customers, announced closing a $6 million seed round.

The money was raised from investors led by Project A Ventures of Germany, joined by existing shareholders from Atlantic Labs. Atlatic Labs pre-seeded the company in the summer of 2020. Proceeds will be used for supporting go-to-market and product development efforts.

Heyflow, founded in 2020 as Niroflow by Dustin Jaacks (ex-Google) and Amir Bohnenkamp (previously Medwing, BCG Digital Ventures), built a no-code tool used to build, design and integrate clickflows in order to improve customer conversions. Use cases include onboarding and signup flows, lead generation flows and customer retention flows, with customers from verticals such as Insurance, Financial Services, Recruiting, Marketing & Advertising.