ICIW raises SEK 4M from Wellstreet and Alexander Hars

ICIW, a Stockholm, Sweden-based retailer of sportswear, secured SEK 4M ($450k) in capital investment.

Backers include local Swedish investors Wellstreet and angel Alexander Hars and the money will be used for marketing.

ICIW - I can I will - was founded in 2015 by CEO Gustaf Ollas. The company, which manufactures and sells online and offline sports clothing for men and women, is profitable and had revenues of SEK 27.5M ($3.1M) in 2017.