ID5 scores €1M in a round backed by 360 Capital and Math Capital

ID5, a Paris, France-based developer of the first centralised cookie synchronisation platform for the digital advertising industry, announced the closing of a €1M ($1.2M) seed funding round.

The money was raised from investors led by the venture capital firm 360 Capital Partners with participation from other private investors.

This investment will allow the company to expand its team in the company’s London and Paris offices.

ID5, founded in 2017 by Mathieu Roche (CEO), Pierre-Antoine Durgeat and Scott Menzer, is developing a proprietary ID matching infrastructure as an alternative to Google, facebook and Apple, and aimed to help publishers with a way to improve their user identification capabilities in an efficient, scalable and privacy-compliant way.

The tech is in use by 15 existing publishers and ad tech platforms.