Lollipop in a £5 million seed round backed by Octopus Ventures et al.

Lollipop AI, a London, UK-based startup building a grocery marketplace based on customized food recipes, raised £5 million ($6.2 million) in an equity round dubbed seed.

The money was raised from investors led by Octopus Ventures, and joind by Anterra Capital, Maki VC, Plug and Play, JamJar Investments and Speedinvest.

Lollipop AI, founded in 2020 by CEO Tom Foster-Carter, developed an online grocery marketplace allowing people to build meal plans from recipes, assembling the ingredients automatically into their shopping baskets. The company partners with a traditional local supermarket - Sainbury’s - to list 30k stock products in the shopping portion of the app, and in order to centralize meal planning, shopping and cooking in one app and is aimed at busy families with children.

Prior to this round, Lollipop raised a pre-seed round backed by JamJar Investments, Speedinvest and angel investors from London in the summer of 2021.