Lune announced raising $4 million in round led by Crane Ventures.

Lune, a London, UK-based software startup developing a SAAS for emissions and carbon removal calculations, announced securing $4 million in a seed funding round.

The money was raised from invetsors led by Crane Ventures and joined by multiple angel investors including Maximilian Tayenthal (co-founder of N26), Fredrik Hjelm (co-founder of Voi) and Tony Jamous (co-founder of OysterHR & Nexmo).  

Lune, founded in 2021 by Roberto Bruggemann and Erik Stadigh, develops software providing an API and tools to make it easy for any business to integrate climate impact into their customer experience – starting with carbon emissions calculations and carbon removal. Target customers are active in the retail space, while the underlying hypothesis is research quoted by the company as indicating that over 70% of European consumers want a “green payment method” that tackles climate change, and three in four consumers  from retail are more loyal to brands that offset the carbon footprint of a purchase.

The company says it partners directly with carbon project developers across the world to curate a diverse selection of high-impact and innovative projects. With Lune’s API, a retailer can automatically calculate carbon emissions of a purchase and pay to neutralise it, while transparently allowing consumers to engage in the choice of carbon project. In a similar manner, payments companies can allow their merchant customers to contribute to removing CO2 from the atmosphere with every transaction. Customers include payments and fintech companies TrueLayer and Yapily, retail and logistics firms Apex Rides and Budbee, and global design company IDEO.