Neurons announced a capital investment round of $2.4 million.

Neurons, a Copenhagen (Holbæk), Denmark-based consumer neuroscience company, announced the completion of a capital round of DKK 15M ($2.4M).

The money was raised from investors including Vækstfonden and Finance Zealand. Proceeds will be used to support the company's intentions to open a neuromarketing lab and sales office in the US.

Neurons, founded in 2013 by CEO Thomas Zoëga Ramsøy together with his wife and son Majken and Mike, is building a business based on tech solutions used for predicting consumer behavior using brain research.

The tools involve a brain scanning device and eye-tracking goggles which use AI-based software tools for understanding unconscious and conscious responses of consumers. Business cases include neuromarketing, UXD or in-store environment and consumer journeys, and customers include IKEA, Estée Lauder, Facebook and Visa.