OnRobot acquires Purple Robotics.

Denmark M&A 14 September 2018
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OnRobot, an Odense, Denmark-based company manufacturing of end-of-arm tooling (EOAT) used in collaborative robot systems, announced the acquisition of Danish robotics startup Purple Robotics.

The financial details of the transaction remain undisclosed and Purple Robotics will transition to the OnRobot brand.

Purple Robotics, based in Odense and founded in 2017 by Lasse Kieffer, Henrik Tillitz Hansen, and Peter Nadolny Madsen, has developed an innovative vacuum gripper, the world’s first specifically for cobots. The three founders, previously employees at Universal Robots, aimed to tap the opportunity of increasing demand for collaborative robot applications combined with the lack of safe and collaborative tooling.

The Purple Robotics dual vacuum gripper can give a robot arm two “hands” and thereby the ability to handle several items simultaneously and solving multiple tasks in one movement. Additionally, it has an electric pump integrated in the gripper itself, meaning that users need not worry about hoses, compressed air, and cables as with conventional vacuum gripper solutions.

OnRobot, led by CEO Enrico Krog Iversen and which recently raised funding from Summa Equity, is a result of a merger among U.S.-based Perception Robotics, Hungary-based OptoForce, Denmark-based OnRobot and Purple Robotics to become OnRobot A/S. This aim of the merger is focus on the ease-of-use for robotic end-of-arm tooling, creating an one-stop-shop for advanced collaborative applications with true plug & play functionality.