Ouraring raises EUR 2.1 million - Seed funding round included Mårten Mickos and other prominent international investors

Oulu • San Francisco November 11, 2015  - Oura-hyvinvointisormuksem developer, Finnish Ouraring has collected funding of EUR 2.1 million. More than 70% of private investment comes from the Americans superenkeleiltä. There's Mårten Mickos, Lifeline Ventures and Proxy Ventures addition, investors also from Great Britain and Switzerland.

Oura-wellness ring was chosen recently as the best Health & Wellness - Innovation of the world's largest consumer electronics CES 2016 trade show at the launch event in New York.

"I am very happy that we have in our team according to a major international backgrounds of people who are enthusiastic about our product and product concept the potential to generate significant value for large sets of users. Lifeline Ventures, Marko Ahtisaari, Jyri Engeström and Joi Ito is already years since the end of 2013 were a major help for us in many respects. Seedkierroksella of the duties of the investors became part of the already in the spring of 2015. They have been very important role in mm. The US market launch preparations, "says CEO Petteri Ouraringin Lahtela.

"Elegant in the form of a ring Oura help you to understand something important, you do not typically not sufficiently aware: it is the quality of your sleep. It will help you improve your well-being and performance. Therefore, I decided to go to the investor by Ouraringiin, "said Mårten Mickos.

Oura-wellness ring gathered September 24, ended on  Kickstarter pre-order campaign for fair funding of EUR 37 600 000 per day. The campaign was attended by over 2300 enthusiastic pre-orders of more than 50 different countries. Half of ennakkotilaajista were from North America and Canada. All in all, during the Kickstarter campaign pre-ordered more than 2,700 ring.

"Kickstarter campaign will provide us important information about how people feel about a ring wearable device for the welfare of how the product will sell itself, and how the story of bites, especially the American audience. Our campaign was an indication that we are with our products and our concept on the right track, and the CES2016 Innovation Best of confession confirms the belief even further. Getting the best points of Fitness, Sports and Biotech  category is a really big deal and a clear message that we have managed to create something truly new and unique ", Lahtela continues.

"Oura offers all wearable consumer-product data richest. And advance subscribers understand it, "says Lifeline Ventures, Timo Ahopelto. Also, Tekes has played a significant role in the financing of the welfare Oura-ring product development. Seedkierroksen in connection with Tekes' share of the total funding of EUR 460 000.

"The interest in a product has been tremendous, and new potential user groups have come to our attention at a steady pace," Peter Lahtela says, "comfort ring and the opportunities it offers prosperity and wellbeing for monitoring have attracted a lot of interest and new openings also important in the B2B target groups."

Oura-ring wellness deliveries Kickstarter pre-orders will begin at the end of November. If the ring space Ouraring.com online shop today, it must be with his finger in December.

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