Pieter Pot raised €2.7M from SHIFT Invest, Future Food Fund and InnovationQuarter

Pieter Pot, a Rotterdam, Netherlands-based startup building a food ecommerce business, announced completing a €2.7M ($3.2M) fundig round.

The money was raised from investors including SHIFT Invest (also the party behind Vandebron), Future Food Fund and InnovationQuarter

Proceeds will be used to scale operations and develop Pieter Pot’s own circular packaging.

Pieter Pot, founded in 2018 by Martijn Bijmolt and Jouri Schoemaker, operate an online supermarket to deliver ‘packaging-free’ groceries by filling products in reusable jars and delivering them to consumers. The jars contain food and non-food products from both the Pieter Pot private label and well-known A brands, from rice to sweets, from olive oil to shampoo. Empty pots are taken back to be washed and refilled; a circular process which reduces the large number of (plastic) packaging.

Pieter Pot is having an impact in two ways: reducing of packaging waste and decreasing the CO2 footprint of consumers.