PixelMax in a €2.3 million in a funding round backed by Praetura Ventures and ACT Capital Partners.

PixelMax, a Manchester, UK-based startup building 3D interactive technology, announced completing a €2.3 million ($2.7M) funding round.

The money was raised from investors led by Praetura Ventures, with participation from ACT Capital Partners.

Praetura Ventures’ portfolio director, Andy Sumner, will join the PixelMax board as a non-executive director, alongside entrepreneur Shaz Sulaman, co-founder of Solid Bond Capital, an investor in the business, who will join as executive chairman.

PixelMax, founded in 2019 by Andy Sands, Shay O'Carroll and Rob Hilton, developed a software solution that enables businesses to create and host their own virtual worlds, aith the aim to changing the way organisations inform, educate and engage with their audiences through the use of digital twinning, product or process simulation, and virtual environments.

Business cases include manufacturing firms creating digital twins of machinery and factory sites to help deliver training virtually.