Planity in a €30 million funding round backed by Gaia Capital Partners.

Planity, a Paris, France-based company operating a platform for beauty salon bookings, raised €30 million ($35.6M) in equity funding.

The money was raised from investors led by Gaia Capital Partners, and joined by existing shareholders Crédit Mutuel Innovation, BPI Digital Venture, Alven Capital and the Eiffel Investment Group.

Proceeds will be used  for growth by expanding its technical and commercial teams, as well as for opening an office in Germany.

Planity, founded in 2017 by CEO Antoine Puymirat, Jérémy Queroy and Paul Vonderscher, developed a SaaS solution connecting consumers with beauty salons. The company says it handles business for 15,000 beauty salon clients, represnting a 75% market share in France.

In July 2020, Planity raised €10 million Series B from Crédit Mutuel Innovation, Alven, Bpifrance, Eiffel Investment Group.