Procuritas buys majority package in Pierce AB, an online ecommerce operation for motorcyles.

Pierce AB, a Stockholm, Sweden-based company running an online retail operation that sells gear, spare parts and accessories for motocross customers, announced an agreement in which Swedish private equity company Procuritas Partners invests in the company.

The transaction was made through Procuritas fund, Procuritas Capital Investors V LP (“PCI V”) and its details remain undisclosed.

Pierce AB, founded in 2009 and led by CEO Daniel Petersen, is an European online retailer focused primarily on the motocross segment on the web platform 24MX, selling gear, spare parts and accessories for motocross customers. The company also operates the web platforms XLmoto for on-road motorcycles and Sledstore for snowmobiles, both launched in 2013. The company currently provides local webpages, home delivery and local payment methods in ten European countries of which six has been entered in the last two years.