QuizUp, the Icelanding Trivia App, Sold To Glu Mobile For $1.2 Million.

Plain Vanilla, the Icelandic company that put trivia in an app, QuizUp, sold itself to Glu Mobile for $1.2M.

The deal follows up an option exercise of a deal agreed back in January 2016, whereas Glu Mobile had an option to call to acquire QuizUp from Plain Vanilla.

However, the price of the actual transaction was only $1.2M. According to the SEC filing, Glu said that "agreed to forgive and cancel $7.5 million in aggregate principal amount of convertible promissory notes," as well as any interest, "only if QuizUp has been published on the Apple App Store and Google Play Store through the Glu Games Inc. publishing account."

The transaction apparently is a result of NBC declining to move ahead with the production of a game show out of QuizUp.

The NBC deal was announced in October 2015 and the news that NBC dropped the project came as a surprise to Plain Vanilla, as the American media company had ordered 13 episodes and had begun production.

Plain Vanilla is an Icelanding gaming company based in Reykjavik, the developer behind QuizUp, which has more than 40 million registered users and 5 billion games played. The game was a major success at launch, but once the numbers started to decline, the company followed the path and closed shop in August 2016. Plain Vanilla had raised over $40 million in external investment.