Referanza raises SEK 6.5M for a social media marketing solution.
Referanza, a Stockholm, Sweden-based startup working on a platform providing gadget recommendations in social networks, raised SEK 6.5M ($720k) in funding. The money comes from local investors Bo Mattsson, Michael Obermayer, Anders Gudmarsson, Kichi Invest and Almi Invest.
Referanza, founded in 2015 by CEO Joakim Turesson, developed a "Micro Influencer Marketing" platform whereas companies engage with customers before and after they attended events such as theatres, musicals, concerts and sport events.
Prior to this deal, the company raised SEK 1.25M from Bo Mattsson in 2016.