Roaring raises SEK 6M in fresh capital from Collector Ventures, Almi and angel investors.

Roaring, a Stockholm, Sweden-based software as a service provider of customer data management, announced securing SEK 6M ($670k) in capital investment added to the company.

The backing comes from state-owned Almi Invest, joined by Collector Ventures and angel investors Gunilla von Platen and Peter Meltzer and the money will be used to add more resources for growing the business and market expansion.

Roaring, founded in 2016 and led by CEO Pål Ljungberger, developed a software solution accessible via an API and which makes it easier for companies to manage and integrate corporate information and personal data into their business systems. The company targets smaller companies or startups, and wants to differentiate by being "developer-friendly" and delivering well-documented API solutions that are easy to implement, at competitive prices.

Roaring's team previously developed Sales Joe, a sales lead generation tool for growing businesses in Europe and US. Sales Joe was acquired by Creditsafe in spring 2016.