Sanity adds $1.2M from Norwegian angel investors, wants to sell its open source CMS to US market.

Denmark Norway Investments 06 April 2018
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Sanity, an Oslo, Norway-based startup providing an open source CMS, secured NOK 9M ($1.2M) in outside capital invested for 10% of equity the company.

The money comes from a range of Norwegian angel investors, including Trond Riiber Knudsen, Bakken and Bæck Andreas Thorsheim, Edvard Engesæth, Wilhelm Joys Andersen, Thomas C. Holst  and Øyvind Grotmol.

The funding will help hire more people in Norway, as well as create the premises for expanding its business in the United States next year.

Sanity, founded as Bengler by Øyvind Rostad, Even Westvang, Simen Svale Skogsrud and Magnus Kongsli Hillestad, built an open source CMS construction kit, empowering developers to assemble tailored data oriented, real-time content editing applications. The company was officially relaunched at the end of 2017 and has implemented its product for clients including Konsus, Netlife, Propr or MIT.