Sanity secured $9.3M in funding from Threshold Ventures, Monochrome Capital and US-based angel investors.

Sanity, an Oslo, Norway and San Francisco, USA-based software company operating a developer-focused content platform, announced that it secured a $9.3M capital investment round.

The money was raised from a range of American investors led by Threshold Ventures and including Ev Williams, Adam Gross, Guillermo Rauch, Stephanie Friedman, and Ben Metcalfe’s newly-launched Monochrome Capital. Heavybit inc. and Alliance Venture, which previously backed the company, were also contributors in this round.

Sanity’s existing investors include Matthias Biilman and Chris Bach, co-founders of Netlify; Jon Dahl CEO and co-founder of Mux; and Edvard Engsæth, co-founder of NURX.

Josh Stein, managing partner at Threshold Ventures and Jesse Robbins, partner at Heavybit will join Sanity’s board of directors.

Sanity, founded in 2017 by CEO Magnus K. Hillestad, Even Westvang, Simen Svale Skogsrud and Øyvind Rostad, developed a software platform that helps people and organizations to built content properties.

Since then, the company improved it with features such as real-time previews, review changes, and workflows - currently, it is used by a community of more than 25,000 developers, including hobbyists and Fortune 500 companies alike, such as Sonos, Conde Nast, National Geographic Society, Brex, Figma, Cloudflare, Mux, Remarkable, Kleiner Perkins, Tablet Magazine, MIT, Universal Health Services, Eurostar, and Nike.

Prior to this round, Sanity raised about $3.6M in two rounds, one in 2019 ($2.4M) and the other in 2018 ($1.2M).