Smartcart Completes Financing Round and Secures Financing of More Than 500,000€.

Smartcart announces a successful completion of financing round and securing financing of more than 500,000€ ($545k).

The investment strengthens Smartcart and its team enabling the Company to pursue an ambitious vision: A new era of shopping experience and in-store marketing.

The round was led by, Mr. Joonas Rokka, Ph.D., Professor of Marketing at EMLYON Business School, France and Mr. Vesa Havukainen, former CFO of Ovenia Group combined with TEKES (the Finnish Funding Agency for Innovation). Mr. Havukainen will also join the Advisory Board of Smartcart.

Commenting on today ́s announcement, Petteri Heiman, CEO of Smartcart said:
“Following the completion of key preparatory Pilot Stages and the secured financing, Smartcart is in a good position to deliver customers a new level of customized shopping. I look forward to working with all of the new investors and shareholders over the coming years to deliver value from this exciting new shopping experience transformation.”