Supermetrics announced securing €40 million in funding from Highland Europe and IVP

Supermetrics, a Helsinki, Finland-based business analytics software company, announced the completion of a €40 million ($47.2M) new funding round.

The round was led by Highland Europe, with participation from IVP and angel investors Ilkka Paananen, the CEO of Supercell, and Amit Agarwal, the Chief Product Officer of Datadog.

Supermetrics, founded in 2013 by CEO Mikael Thuneberg, develops tools for simplifying business reporting. The tools have marketing analytical purposes, as it simplifies the process of data analysis by the data collection and transfer from digital-based sources.

The company has been profitable since its start and works with more than 14,000 clients, from Fortune 500 companies to marketing agencies, including Nestle, Warner Brothers, L’Oreal, Hubspot, and iProspect.

Prior to this round, in 2017, Supermetrics received a €3.5M investment round from OpenOcean.