Tapaus was acquired by MB Rahastot.
Tapaus, an Espoo, Finland-based event management company, announced that it sold a majority ownership stake to MB Rahastot.
In connection to the MB transaction, TAPAUS acquires a leading Finnish brand activation agency Roof Productions Oy focused on B2C events.
The financial details were not disclosed.
Following the deal, the company will have 80 employees. Roof’s CEO Jani Savola becomes a member of TAPAUS’ management team and operative director at B2C events.
In connection to the Roof transaction, Finnish private equity investor MB Funds becomes a majority shareholder in TAPAUS. The current management continues in their management roles and as significant shareholders of the company. MB Funds will provide financial resources that enable accelerated growth and development of TAPAUS.
Tapaus, led by CEO Timo Aalto, is one of the largest event planning and production firm especially in corporate events in Finland. The company has made 23 million euros in 2018 out of which about 15% was generated through B2C events. After the acquisition of Roof, share of B2C events in Tapaus’ net sales increase to 30% and pro forma net sales over 30 million euros.
Roof Productions Oy is a brand activation agency established by CEO Jani Savola in 2006. The company employs ca. 20 persons. Roof has specialized in designing and creating touchpoints between brands and people for companies serving consumers. The company’s net sales reached nearly 7 million euros in 2018.